Client Success Story

USA Conseil
From Legacy to Leader

How we transformed a 20-year-old travel consultancy into a digital powerhouse with 765% organic traffic growth in just 12 months

The Results Speak Volumes

📈
765.74%
Organic Traffic Growth
👥
234.21%
New Users Increase
⏱️
60.87%
Engagement Time Boost
🇫🇷
633.06%
French Market Growth

Marvellous job

"Kalyxo did a marvellous job. Xavier understood my needs, fully respected the spirit of the original site, and carefully took all my remarks and wishes into consideration. Thank you Kalyxo for this amazing work!"

— Clarisse, USA Conseil

The Challenge

A 20-Year Legacy Trapped in 2004

USA Conseil, a trusted French travel consultancy serving clients for two decades, faced a critical challenge: their website looked and performed like it was stuck in 2004.

Despite their stellar reputation and expertise in North American travel and immigration services, their online presence wasn't reflecting their authority or capturing the growing digital market.

Key Issues:

  • Outdated design hurting credibility
  • Non-responsive layout losing mobile users
  • Poor SEO visibility despite valuable content
  • Missing GDPR compliance for EU users
  • No clear conversion paths

See for yourself:

USA Conseil website before redesign
USA Conseil website after modern redesign
2004 Design
2023 Redesign

The Strategy

A Complete Digital Transformation

We didn't just redesign a website—we reimagined USA Conseil's entire digital presence with a laser focus on SEO, user experience, and conversion optimization.

1. Strategic SEO Audit & Planning
Identified high-value French keywords for US travel topics, analyzed competitor gaps, and mapped user search intent to create a content strategy that would dominate French-language searches.
2. Modern WordPress Rebuild
Completely rebuilt the site on WordPress with responsive design, lightning-fast performance, and clean URL architecture. Every element optimized for both users and search engines.
3. Content Optimization & Creation
Transformed existing content and created comprehensive guides targeting specific search queries. Focus on practical travel guides, immigration services, and seasonal content.
4. Technical Excellence
Implemented GDPR compliance, enhanced site security with HTTPS, optimized Core Web Vitals, and created a mobile-first experience that loads in under 3 seconds.

The Impact

Explosive Growth Across All Metrics

Traffic Channel Transformation

Channel March 2023 March 2024 Growth
Organic Search 618 users 5,321 users +761.0%
Direct 164 users 605 users +268.9%
Referral 1,466 users 1,568 users +6.96%

Content Performance Highlights

Car Rental Guide

+1,453%
Organic Traffic Growth

Route 66 Guide

946
Monthly Sessions

MPC Application

450
New Sessions/Month

Time Change Article

+1,735%
Year-over-Year Growth

International Market Expansion

France

+633%
4,501 users - Primary market domination

Canada

+791%
517 users - Strategic bilingual expansion

United States

+519%
291 users - Target market penetration

Europe

+500%
Belgium, Switzerland & Germany growth

Key Success Factors

Laser-Focused Keyword Strategy

We identified and targeted long-tail French keywords for US travel topics that competitors were ignoring, capturing high-intent traffic.

Comprehensive Content Approach

Created in-depth guides that fully satisfy search intent, establishing USA Conseil as the authoritative source for French speakers traveling to America.

Technical SEO Excellence

Clean URL structure, fast load times, mobile optimization, and proper international SEO setup created the foundation for sustainable growth.

User Experience First

60.87% improvement in engagement time proves that great SEO starts with creating experiences users love.

Ready to Transform Your Digital Presence?

USA Conseil's success story shows what's possible when strategic SEO meets exceptional web design. Let's create your success story.

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